Wow, what a whirlwind summer it’s been, chicas y chicos! This MBA program is not for the faint of heart, which is why my little under-the-stairs wine closet is starting to look a little lean (hey, don’t judge me–all’s fair in love and graduate school).
So here’s a hot-off-the press (so to speak) tidbit – remember when we first heard that Starbucks was going to start serving wine? Well, it looks as if they’re “going grande,” according to a story posted on the Wine Spectator site two days ago. Check out this nifty pic that Starbucks provided to get the salivary juices flowing:
Yes, darlings, that is a Riedel glass, and those are spicy pepitas (¡ándale, Starbucks!).
And now it’s time for a two-part pop quiz. Ready? It’s easy, I promise. Part one: Do you consider yourself a Starbucks customer? Part two: Do you like wine? I know what you said for part two, but if you answered yes for part one, congratulations–Starbucks was looking at YOU, dear reader, when they decided to go big or go home with the vino. A study showed that a whopping 70 percent of Starbucks customers are wine drinkers, so hey, why not serve wine too?
Wine selection will vary by region, but Starbucks says that customers can expect “a combination of local and regional favorites that rotate over time.” Your inner gaucho (or gaucha?) will be muy feliz to know that Malbec is in rotation.
The java giant first launched its “Evenings” menu (vino, beer and small plates) in a Seattle Starbucks five years ago. Now, the company plans to roll out “Evenings” at more than 2,000 of its 12,000 stores in the U.S. through 2019.
Among the tapas-style munchies you can expect, according to the “10 Facts about Starbucks Evenings Stores” from the company’s online newsroom, are truffle mac n’ cheese, chicken sausage, bacon-wrapped dates in a balsamic glaze, and mushroom flatbread. The company says it worked with an in-house sommelier to select the wine list.
Señorita Vino is still forming an opinion about a coffeehouse selling wine (turn the tables around–what if wineries started selling coffee?), but I want to hear what you think. Should Starbucks stick to what it does best (global purveyor of caffeine jolts) or is it cool that a mocha monolith is dipping its toe in the wine vat?
Let the dialogue begin!